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Privacy Policy

(Last updated June 2024)



AP Showchrome ("we," "us," or "our) values its relationship with you, and your privacy is important to us. Below we describe personal information that we may receive in connection with your use of AP Showchrome's Services (as defined in our Terms of Use ), how and why we receive it, your rights and options, and the efforts we make to safeguard it all.

When you provide personal information to AP Showchrome, you agree to provide only true, accurate, current, and complete information.


This Privacy Policy covers AP Showchrome's processing as data controller of your personal information, including information we receive when you use AP Showchrome's Services or share information with any of AP Showchrome's third-party partners. Please take a moment to familiarize yourself with this policy and contact us if you have any questions.

This Privacy Policy does not apply to the practices of companies that AP Showchrome does not own or control, or to individuals whom AP Showchrome does not employ or manage, including any of the third parties from which AP Showchrome may obtain or to which AP Showchrome may disclose user personal information as set forth in this policy. The practices of such third parties are governed by their respective privacy policies.


This policy replaces all previous disclosures we may have provided to you about our privacy practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. Any changes to this policy will become effective upon posting of the revised policy on AP Showchrome's Website.


We receive information about you when you visit our Websites and/or use our Services. This information includes certain personal information (information that can be used to personally identify you, either directly or indirectly) and certain non-personal information (information that does not permit a direct association with you). In some cases, we may ask you to provide identifying information, such as your name and contact information, in order to access certain Services. We request personal information as is necessary to fulfill our contractual obligations to you and for the limited business purposes identified below. Your disclosure of this information is voluntary. However, if you choose not to provide the requested information, you may be unable to access these Services.

Personal information may be obtained either directly by AP Showchrome or indirectly through its third-party partners. Please note that we process the following personal information: your first name, last name, date of birth, gender, billing address(es), shipping address(es), email address(es), telephone number(s), payment information (payment method; credit card, debit card, gift card, rewards program, and coupon code information; and “Bill To” address), location information (continent, country, region, state or province, zip code, city, store vicinity, and “Ship To” address), order and purchase history, search queries, product and service preferences, account information (including but not limited to username(s), password(s), and settings), as well as connection, log and browsing data, the device(s) you use to access our Services, operating system, device information, unique device identifiers, Internet Protocol address, referring site/application, app version, visit metrics, action metrics, page view metrics, and search metrics.


We may process your personal information for the following purposes as a result of the contractual or pre-contractual relationships between you and us:

  • to process your online shopping on our Services, including to implement transactions and to maintain details of your order history;

  • to contact you and provide you with the products, services, information and/or assistance you request;

  • to manage your electronic subscriptions;

  • to manage your participation in sweepstakes, games, and contests in which you have chosen to participate; and

  • to address your claims resulting from the performance of agreements between you and us.


Moreover, we also may process your personal information for the following purposes:

  • to provide you with suggestions and information in which you may be interested;

  • to make and display advertisements and to measure or understand the effectiveness thereof (including but not limited to targeted advertisements); and

  • for implementing business analysis

We also may collect and process your personal information for the purposes identified below, which are required in order for us to pursue our legitimate interest:

  • to ensure that the information and content available on our Services is presented in an effective manner;

  • to improve products we design and/or manufacture, so as to better meet market expectations, and to improve our online platform so that it is easier to use;

  • to protect the integrity and operation of our Services, and for internal operations, including troubleshooting, data analysis, testing, research and service improvement;

  • to make you aware of any changes to our Services;

  • to bring legal action to protect your safety or rights or the safety or rights of AP Showchrome or others; and

  • to comply with requests from authorized law enforcement authorities.



We retain personal information for up to 5 years following a customer’s latest contact with us.


Protecting your personal information is important to us. We use industry standard technology to protect the security of your personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your personal information, we cannot ensure or warrant the security of any information transmitted to us.


Except as necessary to provide you with requested mobile messaging, as required by law, to avoid liability, or to protect our rights or property, we will not disclose your Personal Mobile Phone Information to any persons or entities outside of our company, nor lease, license, rent, transfer, disclose, disseminate or otherwise grant access to such information.



We guarantee you will only pay for authorized items that you have ordered.

You will have the option of saving certain information, including your personal information, in our system for your convenience with respect to future purchases. The information is stored in the form of a “cookie” in your computer. Even though you need cookies to be enabled to make an online purchase, it is not necessary to save information via cookies if you choose not to.

By registering an account with AP Showchrome, your checkout will be quicker and more efficient, with easy access to your order history, shipping preferences, wish lists, and special offers. If you're not comfortable shopping online and wish to phone in your order, you are welcome to do so.


If you sign up for our electronic subscriptions, you'll be the first to hear about upcoming sales, online exclusive discounts, contests and more. For example, you can sign up to receive our AP Showchrome's email newsletter and outlet emails during check-out and in various locations of the Services.

You'll always be able to unsubscribe from these electronic subscriptions, and we have a Contact Preference Center where you can manage these subscriptions so you only get what you're interested in. For more information, please visit our Contact Preference Center or contact us .


We're always throwing down new, fun online contests and sweepstakes at AP Showchrome. Enter, you could win!

Most sweepstakes and contests are open to U.S. residents age 13 and older, If you are over this age, but under the age of majority in your state, make sure you get your parent’s permission before entering any personal info.

To enter a given sweepstakes or contest, you may need to provide certain information to us, including personal information. If you are one of our winners, we'll use this information to contact you. Contest sponsors may utilize your info based on which opt-in(s) you have selected on the sweepstakes or contest entry pages.



Cookies are data files saved to your computer’s hard drive when you visit a site. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available

We use session and persistent cookies, either directly or through a third-party partner, as well as other tracking technologies (including but not limited to pixel tags and web beacons). These cookies enable us to operate our Services as you have requested, and facilitate your browsing and the use of our Services, so that you enjoy a seamless experience (e.g., we will remember which is your preferred language and will display the content of our Services accordingly). Please note that we use cookies to carry out traffic and business analytics as well as statistics activities, which enable us to understand how you use our Services and improve them, as well as to provide you with targeted advertising.

You can choose to have your computer warn you each time a cookie is being sent and decide if you are willing to accept it or not, or you can choose to turn off all cookies. However, if you turn cookies off, you won’t have access to many features that make your site experience more efficient, and some of our Services will not function properly.

If you consent to our use of cookies but later wish to opt out, you may do so at any time through your browser settings, which allow you to delete the cookies that have been set and change your browser settings to block all or part of any further cookies.


AP Showchrome relies on third-party vendors and service providers to provide support and assistance for our Services and products. We may share your personal information with such third parties in order to help us conduct our business and to provide you with the best possible products and services. We may contract with various third-party service providers in furtherance of this goal, including but not limited to payment processors, website hosting partners, banks, cookie providers, and others.

We may collect, use, transfer, and disclose non-personal information for any purpose, including providing it to other parties for marketing, advertising, or other uses.


We offer several ways for you to update your information that is obtained and stored by AP Showchrome, including options to change your account preferences and remove your email from email updates:

  • To modify your account information, please let us know by modifying your preferences in the “My Account” section of this Website.

  • To unsubscribe from electronic updates, please visit the Contact Preference Center, where you can manage your subscriptions so you only get what you're interested in. You also may click an “unsubscribe” link at the bottom of one of our updates or other electronic communications. You also may click an “unsubscribe” link at the bottom of one of our updates or other electronic communications.

  • You may also contact us.


Please note that due to email production schedules, after opting out you may receive emails that are already in production.

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